DOS EQUIS SUMMER OF DOS PHOTO CONTEST

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE DOS EQUIS SUMMER OF DOS PHOTO CONTEST (“CONTEST”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. CONTEST IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Contest is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”) and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

The Contest begins at 12:01 a.m. Eastern Time (ET) on 5/6/2022 and ends at 11:59 p.m. ET on 8/31/2022.

3. HOW TO ENTER:

Your entry must contain an original photograph (“Photo”) created by you (not previously submitted by any entrant) that shows how you are ‘Celebrating Summer with Dos Equis’ – and must include any image of Dos Equis, including any product image, packaging, logo, advertising, merchandise or photographic image (no purchase necessary – Dos Equis product purchase is not required, and will not increase your chances of winning).

Entries will be judged on creativity (25%), originality and humor (25%), photo that best represents a photo inspired by a Summer celebration and represents a positive image of the Dos Equis® brand (25%) and quality of the photo submission (25%). Judging will be conducted by Sponsor and/or Administrator and all decisions are final.

Internet Entry: To enter, visit www.DosEquis.com/SummerofDos, and follow the online entry instructions to complete the registration form with all required information and upload your photo along with any optional comments about how you are celebrating Summer with Dos Equis. Normal time rates, if any, charged by Internet service provider will apply. All entries must be received by 11:59 p.m. ET on 8/31/2022.

Photo may not include any content that violates the rights of third parties, such as the names of specific individuals, businesses, etc. You may enter as often as once per day, but each photo submission must be original and unique, and NOT previously submitted by any entrant. Duplicate or near duplicate photos will be disqualified. For purposes of these Official Rules, a “day” is defined as a as starting on 12:00:01 pm ET and ending at 11:59:59 pm ET.

Refer to the photo guidelines set forth above and below. You may only submit an entry on your own behalf. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, accounts, addresses, or other method shall result in all such entries being disqualified.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Contest. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Dos Equis, Amstel, Heineken, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

All entries and photographs submitted must comply with the Photograph Requirements below.

4. PHOTOGRAPH GUIDELINES:

All entry information and photographs shall be collectively referred to herein as the “Submissions” or each as a “Submission.” By entering, each entrant warrants and represents the following with respect to his/her Submission: that each submitted photograph (a) was taken by entrant and is his/her original work; (b) does not incorporate or include anything that would require the consent of any third party, including persons who have not provided their written consent (which shall be provided to Sponsor upon request thereof) to be photographed and the photograph to be used as permitted herein, or no third-party (non-HEINEKEN USA Inc.) trademarks; (c) does not violate any copyright, trademark, publicity right, privacy right, or any other right of any third party; and (d) does not violate these Official Rules, including the usage guidelines found herein.

Furthermore, by submitting an entry, entrant grants to Sponsor the right to display or otherwise use the photograph. Winning entries will grant Sponsor an irrevocable, nonexclusive, perpetual, worldwide, royalty-free license and right to use, display, reproduce, publish, distribute, make derivative works of, and otherwise commercially and noncommercially exploit the winning photographs as a condition of being selected a winner.

Each entry must comply with the following requirements:

· Photographs cannot have been submitted previously in this Contest or a promotion of any kind.

· Photographs must be created by entrant, and by entering them in the Contest, entrant warrants and represents that he/she is the sole author of each submitted photograph. Entrant further represents and warrants that he/she has secured permission from each and every other person in the photograph to post his/her image on the Internet. If a submitted photograph was taken by someone other than entrant, entrant must obtain a written transfer of ownership from the photographer transferring all photograph rights to entrant and must provide a copy of the written transfer agreement to Sponsor upon request, or the entry may not be considered. If, at any point, a dispute as to ownership of a photograph arises or a right of publicity issue is raised, the entry may not be considered, in Sponsor’s sole discretion.

All photographs will be evaluated by Sponsor to determine whether all individuals reasonably appear to be over the age of twenty-one (21) and whether the photographic content is in compliance with these Official Rules and The Beer Institute’s Advertising and Marketing Code. The Beer Institute’s Advertising and Marketing Code can be found at www.beerinstitute.org.

Photographs deemed by Sponsor, at its sole discretion, to fall into any of the following categories will be automatically disqualified:

· Photographs that reflect irresponsible or excessive consumption.

· Photographs deemed to be disparaging of Sponsor, its brands, or anyone else.

· Photographs containing any use of profanity, obscenity, nudity, racism, or sexual content.

· Photographs promoting images and/or the use of drugs (legal or illegal), tobacco, or firearms or other weapons.

· Photographs promoting any activity that may appear to be unsafe and/or dangerous.

· Photographs that Sponsor deems to be contrary to The Beer Institute’s Advertising and Marketing Code.

Photographs may not contain any of the following, or they will be automatically disqualified:

· Material that promotes bigotry, racism, hatred, harm, or violence against any group or individual or that promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

· Material advertising or promoting any brand or product of any kind other than Sponsor’s and the Dos Equis product images.

· Content which may be deemed to infringe on the trademark, logo, or trade dress (such as distinctive packaging or phraseology) rights of any third party.

· Copyrighted material owned by any entity other than Sponsor (including photographs and other works of art or images).

· Material embodying the names, likenesses, or other indicia identifying any person other than Sponsor and the Dos Equis product images, including, without limitation, celebrities and/or other public or private individuals, living or dead.

· Material containing any personal identification, such as names, street addresses, or email addresses other than those of Sponsor.

· Material identifying any retail licensee, whether selling for consumption on or off the licensed premises.

· Material promoting any particular political party, agenda, or message.

· Material communicating any messages or images inconsistent with the positive image and/or goodwill Sponsor wishes to project.

5. PRIZES:

All Contest prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prize is not transferable or redeemable for cash. No substitution of prize by winner is allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

· Note: There is a maximum of one (1) prize award per person or household during the entire Registration Period, except that in regards to this contest a weekly First prize or Second prize winner shall still be eligible for the Grand prize.

· If eligible entries are less than the scheduled number of prizes available for any prize drawing or total number of prizes for the entire Contest, then associated prize award(s) shall not be awarded.

(a) Grand Prize (3): Three (3) Grand prizes will be available to be awarded. Potential Grand prize winners will be selected in three (3) separate grand prize drawings on the dates as listed below from among all eligible entries received as of the date and time of each winner selection, to select one (1) winner per drawing date (3 total winners).

Each grand prize consists of: one (1) $1,000 AirBnB gift card, subject to the terms and conditions of the AirBnB gift card policy. Allow approximately 8 – 12 weeks for processing and delivery. Approximate retail value (ARV) of each grand prize award: $1,000. Total ARV of all available grand prize awards: $3,000.

(b) Weekly First Prizes – Weekend Prize Pack (15): Fifteen (15) Weekly First prizes of a ‘weekend prize pack’ will be available to be awarded during the Contest Period as set forth below. Potential Weekly First prize winners will be selected in fifteen (15) separate weekly prize drawings on the dates as listed below from among all eligible entries received as of the date and time of each winner selection, to select one (1) winner per drawing date (15 total winners).

Each Weekly First prize consists of a Weekend prize package including the following Dos Equis merchandise items: one (1) Dos Equis speaker, two (2) Dos Equis can towels, one (1) Dos Equis floating cooler, and EITHER one (1) Dos Equis Hammock OR one (1) Dos Equis Backpack, as solely determined and designated by Sponsor based upon availability. Designated merchandise items are based upon availability and subject to change. Sponsor reserves the right to substitute an alternate merchandise item of approximate equal or greater value in its sole discretion. ARV of each weekly First Prize Weekend prize pack award: $125. Total ARV of all available weekly First Prize Weekend prize pack awards: $1,875.

(b) Weekly Second Prizes – Mini Prize Pack (51): Fifty-one (51) Weekly Second prizes of a ‘mini prize pack’ will be available to be awarded during the Contest Period as set forth below. Potential Weekly Second prize winners will be selected in seventeen (17) separate weekly prize drawings on the dates as listed below from among all eligible entries received as of the date and time of each winner selection, to select a total of three (3) winners per drawing date (51 total winners).

Each Weekly Second prize consists of a Mini prize package including the following Dos Equis merchandise items: one (1) Dos Equis can towel and one (1) Dos Equis can shaped floaties. Designated merchandise items are based upon availability and subject to change. Sponsor reserves the right to substitute an alternate merchandise item of approximate equal or greater value in its sole discretion. ARV of each weekly Second Prize Mini prize pack award: $30. Total ARV of all available weekly Second Prize Mini prize pack awards: $1,530.

Winner Selection Date

Prize Description

Number

Prizes

5/12/22