HEINEKEN® FORMULA 1® NATIONAL SWEEPSTAKES
Full
Official Rules
NO PURCHASE NECESSARY
TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE HEINEKEN® FORMULA 1®
NATIONAL SWEEPSTAKES (“SWEEPSTAKES”)
IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE
DISTRICT OF COLUMBIA (D.C.) WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE
LAWS OF THE UNITED STATES.
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.
1. ELIGIBILITY:
The Sweepstakes
is open to all legal residents of the fifty (50) United States and the District
of Columbia who are 21 years of age and older at time of entry except as set
forth below. (Note: the Sweepstakes
drawings include regional prize awards that shall be open only to residents of
FL and TX, as outlined below.)
Notwithstanding
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household
members (whether related or not) are not eligible for participation: employees,
officers, and directors of HEINEKEN USA Inc. (“Sponsor”), Formula 1®, Las Vegas
Grand Prix, Inc., and their respective parent, subsidiary, and affiliated
companies, their respective printers, and advertising, promotion, an
fulfillment agencies, alcoholic beverage suppliers, wholesalers, distributors,
and importers, and alcoholic beverage retailers. All federal, state, and local
regulations apply.
2. START/END
DATES:
The Sweepstakes begins at 12:01 a.m. Eastern Time
(ET) on 3/1/2025 and ends at 11:59 a.m. ET on 11/30/2025. (NOTE:
entry periods for Regional Prize and First Prize awards ends earlier, as
outlined below.)
3. HOW TO
ENTER – Internet Entry: To enter, scan the QR Code on the applicable point
of sale materials using your mobile device’s camera, or directly visit www.Heineken.com/us/en/promos/f1sweeps and follow the on-screen entry instructions. Entrants
must correctly answer the required Formula 1® race question in
order to be eligible for the prize drawings. Normal time rates, if any, charged by
Internet service provider will apply. All Internet entries must be submitted by
11:59 a.m. ET on 11/30/2025.
By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of Sponsor
and its appointed agents, which will be final and binding in all matters
relating to the Sweepstakes. Limit one (1) entry per person per day. Any entry submitted on behalf of another
individual or using another individual’s information, providing any incorrect,
inaccurate, fake or false information during registration, or attempting to
submit more than the allowable number of entries by using alternate names,
emails, addresses, or other method shall result in all such entries being
disqualified. Please note that there
is a limit of one (1) prize per individual, household, street address, and/or
email address during any six (6) month period across all HEINEKEN USA Inc.
promotions, regardless of brand (Heineken, Amstel, Dos Equis, Murphy’s, Newcastle,
Red Stripe, Strongbow, Tecate, and Tiger).
4. PRIZES:
All prize details are at Sponsor’s sole discretion. Any
prize depiction is for illustrative purposes only and shall not be relied upon.
No part of any prize includes any alcoholic beverages. Prizes are not
transferable or redeemable for cash. No substitutions of prizes by winners are
allowed, but Sponsor reserves the right to substitute a prize of equal or
greater value at its sole discretion.
·
NOTE: There is a
maximum limit of one (1) prize award per person, email address or household
during the entire Sweepstakes Period. If
eligible entries are less than the scheduled number of prizes available for any
prize level or total number of prizes available for the entire Sweepstakes,
then the associated prize awards shall not be awarded.
·
Sponsor
reserves the right in its sole discretion to substitute any prize award (or any
element of any prize award) with an alternate prize award of approximate equal
or greater value, based upon availability.
FL Regional
Prize #1 (1) – Formula 1® Miami Race: A maximum of one (1) Regional Prize #1 will be available
to be awarded to an eligible entrant from among residents of FL. Regional prize
#1 shall consist of: three (3) nights
hotel accommodations for two (2) people—one room, double occupancy (scheduled
for Friday, 5/2/2025 – Monday, 5/5/2025) at a Sponsor-designated hotel in
the Miami, FL metro area; shuttle transfers between the hotel and race track
for the race on Sunday, 5/4/2025, and two (2) general admission 3-day tickets
to the Formula 1® Crypto.com Miami Grand Prix 2025 race scheduled for Friday,
5/2/2025, Saturday, 5/3/2025 and Sunday, 5/4/2025. Approximate retail value (“ARV”) of FL Regional
Prize #1: $4,000.
TX Regional
Prize #2 (4) – Formula 1® merchandise: A maximum of four (4) Regional Prize #2 will be
available to be awarded to eligible entrants from among residents of TX. Each regional
prize #2 shall consist of: Formula 1®
race merchandise, consisting of the items as solely determined and designated
by Sponsor, based upon availability.
Sizes, where applicable, shall be based upon availability and as solely
determined and designated by Sponsor.
ARV of each TX Regional Prize #2:
$500. Total ARV of all available
Regional Prize #2 prize awards: $2,000.
First
Prize (3) – 2025 Formula 1® races: A maximum of three (3) First Prizes will be available
to be awarded. Each first prize shall consist of the opportunity to attend the
one (1) Sponsor designated 2025 Formula 1® race as follows:
·
Formula 1® Miami, FL First Prize #1 shall include: round-trip coach class airfare for winner and
one (1) guest (age 21 or older) from the nearest major metro airport to
winner’s residential home address (as designated by Sponsor) to Miami, FL;
three (3) nights hotel accommodations for two (2) people—one room, double
occupancy (scheduled for Friday, 5/2/2025 – Monday, 5/5/2025) at a
Sponsor-designated hotel in the Miami, FL metro area; one (1) $250 gift card
from the Sponsor designated gift card provider; and two (2) general admission
tickets to the Formula 1® Crypto.com Miami Grand Prix 2025 race scheduled for
Sunday, 5/4/2025. Gift card subject to
the terms and conditions of the issuing gift card provider policy. ARV of First Prize #1: $5,000.
·
Formula 1® Austin, TX First Prize #2 shall include: round-trip coach class airfare for winner and
one (1) guest (age 21 or older) from the nearest major metro airport to
winner’s residential home address (as designated by Sponsor) to Austin, TX;
three (3) nights hotel accommodations for two (2) people—one room, double
occupancy (scheduled for Friday, 10/17/2025 – Monday, 10/20/2025) at a
Sponsor-designated hotel in the Austin, TX metro area; one (1) $250 gift card
from the Sponsor designated gift card provider; and two (2) general admission
tickets to the Formula 1® MSC Cruises United States Grand Prix 2025 race
scheduled for Sunday, 10/19/2025. Gift
card subject to the terms and conditions of the issuing gift card provider
policy. ARV of First Prize #2: $5,000.
·
Formula 1® Las Vegas, NV First Prize #3 shall include: round-trip coach class airfare for winner and
one (1) guest (age 21 or older) from the nearest major metro airport to
winner’s residential home address (as designated by Sponsor) to Las Vegas, NV;
three (3) nights hotel accommodations for two (2) people—one room, double
occupancy (scheduled for Friday, 10/31/2025 – Monday, 11/3/2025) at a
Sponsor-designated hotel in the Las Vegas, NV metro area; one (1) $250 gift
card from the Sponsor designated gift card provider; and two (2) general
admission tickets to the Formula 1® Heineken® Silver Las Vegas Grand Prix 2025
race scheduled for 11/1/2025. Gift card
subject to the terms and conditions of the issuing gift card provider
policy. ARV of First Prize #3: $5,000.
Grand
Prize (1): A
maximum of one (1) Grand Prize will be available to be awarded. The Grand Prize
consists of the opportunity to attend each of the three (3) 2026 Formula 1® races
in Miami, FL; Austin, TX; and Las Vegas, NV including the following:
·
2026
Miami Grand Prix: round-trip coach class
airfare for winner and one (1) guest (age 21 or older) from the nearest
major metro airport to winner’s residential home address (as designated by
Sponsor) to Miami, FL; three (3) nights hotel accommodations for two (2)
people—one room, double occupancy (scheduled for Friday – Monday) at a
Sponsor-designated hotel in the Miami, FL metro area; one (1) $250 gift card
from the Sponsor designated gift card provider; and two (2) general admission
tickets to the Formula 1® Crypto.com Miami Grand Prix 2026 race.
·
2026
United States Grand Prix (Austin, TX): round-trip
coach class airfare for winner and one (1) guest (age 21 or older) from
the nearest major metro airport to winner’s residential home address (as
designated by Sponsor) to Austin, TX; three (3) nights hotel accommodations for
two (2) people—one room, double occupancy (scheduled for Friday – Monday)
at a Sponsor-designated hotel in the Austin, TX metro area; one (1) $250 gift
card from the Sponsor designated gift card provider; and two (2) general
admission tickets to the Formula 1® MSC Cruises United States Grand Prix 2026
race.
·
2026
Las Vegas Grand Prix: round-trip coach
class airfare for winner and one (1) guest (age 21 or older) from the
nearest major metro airport to winner’s residential home address (as designated
by Sponsor) to Las Vegas, NV; three (3) nights hotel accommodations for two (2)
people—one room, double occupancy (scheduled for Friday – Monday) at a
Sponsor-designated hotel in the Las Vegas, NV metro area; one (1) $250 gift
card from the Sponsor designated gift card provider; and two (2) general
admission tickets to the Formula 1® Heineken® Silver Las Vegas Grand Prix 2026
race.
Gift cards subject to the terms and conditions
of the issuing gift card provider policy.
ARV of the Grand Prize award: $15,000.
All expenses and travel costs incurred as a result of seeking, winning or redeeming/using a prize
are the sole responsibility of winner. Any expenses or costs not expressly
stated in the descriptions of the prize above, including, but not limited to,
ground transportation, hotel and airport transfers, parking fees, meals,
incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees,
service or facility charges, airline seat assignment or baggage check fees, personal
charges at lodging, security fees, taxes, or other expenses, are the sole
responsibility of winner. Sponsor not responsible for lost or stolen baggage.
Exact transportation and accommodation details,
dates, times and terms to be determined at the sole discretion of Sponsor. No
refund or compensation will be made in the event of travel delay, difficulty or
cancellations. Transportation and accommodations are subject to availability.
Blackout dates and other restrictions may apply. Once travel arrangements are
booked, any penalties incurred as a result of changes to
travel (flight or hotel) are the sole responsibility of winner.
Resale of tickets is prohibited. All seat locations, where applicable, shall be
as solely determined and designated by Sponsor, based upon availability. Tickets are subject to any applicable event capacity
restrictions and local regulations, including COVID-19 testing and/or
vaccination requirements or policy. Winner and guest must abide by all event
policies. Sponsor and event reserve the right to revoke full or partial prize
from winner or winner’s guest who it and/or event personnel deem may, in their
sole discretion, be intoxicated, be a safety risk, have violated any event
policy or law, and/or may bring Sponsor into disrepute.
Actual event dates and times are determined
in the sole discretion of the event organizer, and may be subject to change. The terms and conditions of the tickets
awarded as part of the prize will govern in the event the race or any portion
of the race is delayed, postponed, rescheduled or cancelled, or attendance is
restricted or prohibited due to weather, pandemic, an Act of God, an act of
terrorism, civil disturbance, work stoppage or any other reason. Sponsor will
not be responsible for any event delay, rescheduling, postponement or
cancellation due to weather, pandemic, Acts of God, acts of terrorism, civil
disturbances, work stoppage or any other event that may cause the cancellation
or postponement of any event.
Winner’s guest must be twenty-one (21) years of
age or older as of the date of arrival. Winner and guest are solely responsible
for obtaining any required travel documents, including a valid passport where
applicable, vaccinations, COVID-19 testing or vaccination, and travel
insurance. Winner and guest must each execute an Affidavit of Eligibility and
Publicity Release form provided by Sponsor or its appointed agent prior to
issuance of tickets. Travel restrictions, conditions, and limitations may
apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel
vouchers, or certificates. Sponsor is not responsible for any penalty charges
incurred as a result of changes to travel or tickets
that have been issued. Any such penalties incurred are the sole responsibility
of winner.
Prize winner must accept delivery of prize in
the method as solely determined and designated by Sponsor (i.e. mobile
ticket delivery, will call pick up at box office or other ticket delivery
method). In the event of any
mobile or digital ticket delivery, winner is solely responsible for any
required software application required to download, accept transfer, access or
redeem mobile or digital ticket delivery.
All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize. Winners of prizes with a value of $600 or more will be
issued an IRS Form 1099-MISC early in the year following the year in which prize
was awarded for filing with his/her federal and state tax returns. Sponsor
complies with all tax reporting requirements. The amount of any tax liability
will vary depending on winner’s tax bracket.
5. ODDS OF WINNING:
Odds of winning are dependent on the number of eligible
entries received as of the date and time of each prize drawing as outlined
above and below.
6. WINNER SELECTION, NOTIFICATION, AND
VERIFICATION:
The potential FL Regional Prize #1 winner will be selected in
a random drawing to be held on or about 4/21/2025 from among all eligible
entries received from among residents of FL who have correctly answered the F1
race question, to select one (1) potential FL Regional Prize #1 winner.
The potential TX Regional Prize #2 winners will be selected
in a random drawing to be held on or about 10/6/2025 from among all eligible
entries received from among residents of TX who have correctly answered the F1
race question, to select a total of four (4) potential TX Regional Prize #2 winners.
The three (3) potential First Prize winners will be
selected in a series of random drawings to be held on or about 4/21/2025,
10/6/2025 and 10/20/2025 from among all eligible entries received, as of the
date and time of each drawing, who have correctly answered the F1 race
question, to select one (1) potential First Prize winner per drawing as
follows:
·
First
Prize #1 winner selected on or about 4/21/2025 shall be designated as the potential
Formula 1® Miami, FL First Prize #1 winner.
·
First
Prize #2 winner selected on or about 10/6/2025 shall be designated as the
potential Formula 1® Austin, TX First Prize #2 winner.
·
First
Prize #3 winner selected on or about 10/20/2025 shall be designated as the
potential Formula 1® Las Vegas, NV First Prize #3 winner.
The potential grand prize winner will be selected in a
random drawing to be held on or about 12/2/2025 from among all eligible entries
received who have correctly answered the F1 race question, to select one (1)
potential grand prize winner.
All drawings will be conducted by Sponsor or its appointed
agent, and all decisions are final. Potential winners will be contacted by
telephone and/or email. If any potential winner cannot be reached within 24-hours
of the initial notification attempt, if any prize or prize notification is
returned as undeliverable, if the potential winner rejects his/her prize, or in
the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from
among all remaining eligible entries. Upon forfeiture of any prize, no
compensation will be given.
Potential winners will be required to sign and return,
where legal, a Declaration of Eligibility and Liability/Publicity Release
within 2-days of receipt and notification that he/she is the potential winner. Any potential winner will NOT be an official
winner until any required paperwork has been returned and eligibility has been
formally verified by Sponsor. If a potential winner fails to comply with these
Official Rules and/or to submit any required paperwork within the designated
time period, he/she will be automatically disqualified
and the prize may be awarded to an alternate winner.
7. LICENSE AND RELEASE:
By participating and/or accepting a prize, entrants and
winners acknowledge and agree to release and hold harmless Sponsor, Formula 1®,
Las Vegas Grand Prix, Inc., Sponsor’s advertising and promotional agencies, and
their respective parent companies, subsidiaries, affiliates, partners,
representatives, agents, successors, assigns, employees, officers, and
directors (“Released Parties”) from any and all liability for loss, harm,
damage, injury, cost, or expense whatsoever, including, without limitation,
property damage, personal injury, and/or death that may occur in connection
with, preparation for, travel to, or participation in the Sweepstakes, or participation
in, possession, acceptance, and/or use or misuse of any prize or participation
in any Sweepstakes-related activity, including, but not limited to, any claims
based on publicity rights, defamation or invasion of privacy, and merchandise
delivery. Sponsor shall not be responsible for any cancellations, delays,
diversions, substitutions, or omissions whatsoever by any other persons
providing any services to winner, including any results thereof, such as
changes in services or location necessitated by same. Sponsor is not
responsible if any part of a Sweepstakes prize cannot be awarded due to acts of
God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor
shall not be liable for any loss or damage to personal belongings. Entrants who
do not comply with these Official Rules or who attempt to interfere with this Sweepstakes
in any way shall be disqualified. There is no purchase required to participate
in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not
increase odds of winning.
8. ADDITIONAL TERMS:
Sponsor
reserves the right to alter, suspend, or terminate the Sweepstakes at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Sweepstakes becomes or is likely to become compromised in any way. In the event
the Sweepstakes is terminated prematurely, all eligible entries received prior
to the Sweepstakes termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery
of a prize will require a residential street address located within the (50)
U.S. or D.C. Sponsor
is not responsible for late, incomplete, invalid, unintelligible, misdirected,
technically corrupted, or garbled entries, which will be disqualified, or for
problems of any kind, whether mechanical, human, or electronic. Only fully
completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor.
In case of a dispute as to the identity of any Internet
entrant, an entry made by Internet will be deemed made by the authorized
account holder of the email address submitted at the time of entry. The
“authorized account holder” is deemed the natural person who is assigned to an
email address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted email address. A potential winner may be requested
to provide Sponsor with proof that the potential winner is the authorized
account holder of the email address associated with the winning entry.
If for any reason the Sweepstakes is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the Sweepstakes,
Sponsor reserves the right, in its sole discretion, to disqualify any
individual who tampers with the entry process and to cancel, terminate, modify,
or suspend the Sweepstakes. Sponsor assumes no responsibility for any error,
omission, interruption, telephone or other communications malfunctions,
deletion, defect, delay in operation or transmission, communications line
failure, or theft or destruction of, unauthorized access to, or alteration of
entries. Sponsor is not responsible for any problems or technical malfunctions
of any telephone networks or lines, computer online systems, servers, or
providers, computer equipment, software, failure of any email or entry to be
received by Sponsor on account of technical problems or traffic congestion on
the Internet or at any website, any combination thereof, or otherwise,
including any injury or damage to entrant’s or any other person’s computer
related to, or resulting from, participation or downloading of any materials in
the Sweepstakes.
Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Sweepstakes based upon any such error without
liability. If by reason of a printing,
computer, or other error more prizes are awarded in a prize category than the
number set forth in these Official Rules, all persons purportedly making valid
claims will be included in a random drawing to award the advertised number of
prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Sweepstakes materials and the terms and conditions
of the Official Rules, the Official Rules shall prevail, govern and control.
Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.
Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest
extent permitted by law.
IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR
THIS SWEEPSTAKES, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL
DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES.
9. DISPUTES AND GOVERNING
LAW:
The parties
waive all rights to trial in any action or proceeding instituted in connection
with these Official Rules, including, without limitation, the Sweepstakes. Any
controversy or claim arising out of, or relating to, these Official Rules
and/or the Sweepstakes shall be settled by binding arbitration in accordance
with the commercial arbitration rules of the American Arbitration Association.
Any such controversy or claim shall be arbitrated on an individual basis and
shall not be consolidated in any arbitration with any claim or controversy of
any other party. The arbitration shall be conducted in New York City, New York.
THESE OFFICIAL
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Sweepstakes, the parties irrevocably submit and
consent to the exclusive jurisdiction and venue of the state and federal courts
located in or closest to New York City, New York. The parties agree not to
raise the defense of forum non conveniens.
10. USE OF DATA:
Sponsor will
be collecting personal data about entrants online, in accordance with its
Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy
at https://heinekenusa.com/privacy-policy/. By participating in the Sweepstakes, entrant hereby agrees to
Sponsor’s collection and usage of his/her personal information and acknowledges
that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.
11. NAME OF WINNER
To obtain the name of winners, send a self-addressed
stamped envelope to: Heineken® Formula 1® National Sweepstakes, P.O. Box 248,
Woodbridge, NJ 07095. All requests for name of winner must be postmarked by 1/31/2026
and received by 2/15/2026.
12. SPONSOR: HEINEKEN USA Inc.,
White Plains, NY.
©2025 HEINEKEN® Silver Lager
Beer and HEINEKEN® 0.0 Alcohol Free Malt Beverage. Brewed in Holland. Imported
by HEINEKEN USA, White Plains, NY.
Formula 1® and
Las Vegas Grand Prix, Inc., are not a sponsor of the Sweepstakes,
and are in no way responsible for the administration of the Sweepstakes, the
verification of winners or the fulfillment of prizing. All inquiries regarding the Sweepstakes
should be direct to Sponsor or Sweepstakes administrator, Million Dollar Media.