HEINEKEN HOUSTON VS AUSTIN WATCH PARTY SAMPLING PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN HOUSTON VS AUSTIN WATCH PARTY SAMPLING PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES RESIDING IN THE STATE OF TEXAS WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Promotion is open only to legal residents of the United States residing in the state of Texas who are 21 years of age and older at time of entry, and who are in attendance at the Heineken Houston vs. Austin Watch Party Sampling event on 7/12/2022 hosted by Heineken Ambassadors.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of Major League Soccer, L.L.C. (“MLS”), Soccer United Marketing, LLC (“SUM”), the (“MLS Entities”), Heineken USA (“Sponsor”) and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

The Promotion begins at 7:30 p.m. Central Time (CT) on 7/12/2022 and ends at 9:30 p.m. CT on 7/12/2022 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”).

3. HOW TO ENTER – Internet Entry: To enter, scan the QR Code using your mobile phone’s camera or directly visit www.Heineken.com/US/en/promos/soccerkick and follow the on-screen entry instructions to enter and participate in the Instant Win promotion. Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 9:30 p.m. CT on 7/12/2022.

NOTE: There is a limit of one (1) entry per person regardless of method of entry. By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel, Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

4. PRIZES:

All Promotion prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

Instant Win Prize #1 (16): A maximum of sixteen (16) Instant Win prize #1 prizes will be randomly awarded during the Promotion Period. Each Instant Win prize #1 consists of a Heineken branded soccer ball. Sponsor reserves the right to substitute alternate merchandise item of approximate equal or greater value in its sole discretion, based upon availability. The approximate retail value (ARV) of each instant win prize #1: $15. Total ARV of all available Instant Win prize #1: $240. Any unclaimed prizes will not be awarded.

Instant Win Prize #2 (5): A maximum of five (5) Instant Win prize #2 prizes will be randomly awarded during the Promotion Period. Each Instant Win prize #2 consists of a sponsor designated team replica Soccer Jersey. Sponsor reserves the right to substitute alternate merchandise item of approximate equal or greater value in its sole discretion, based upon availability. The ARV of each instant win prize #2: $120. Total ARV of all available Instant Win prize #2: $600. Any unclaimed prizes will not be awarded.

Instant Win Prize #3 (1): A maximum of one (1) Instant Win prize #3 prize will be randomly awarded during the Promotion Period. Instant Win prize #3 consists of a Heineken branded soccer ball, autographed by Sponsor designated member(s) of the designated MLS team (Houston or Austin). Sponsor reserves the right to substitute alternate merchandise item of approximate equal or greater value in its sole discretion, based upon availability. The ARV of instant win prize #3: $350. Any unclaimed prizes will not be awarded.

Instant Win Prize #4 (1): A maximum of one (1) Instant Win prize #4 prize will be randomly awarded during the Promotion Period. Instant Win prize #4 consists of a sponsor designated team replica Soccer Jersey, autographed by Sponsor designated member(s) of the designated MLS team (Houston or Austin). Sponsor reserves the right to substitute alternate merchandise item of approximate equal or greater value in its sole discretion, based upon availability. The ARV of instant win prize #4: $500. Any unclaimed prizes will not be awarded.

Limit one (1) prize per person, email address or household during entire registration period. Prize winners must accept delivery of prize in the method as solely determined and designated by Sponsor.

· Prize winners must claim their prize at the Heineken Houston vs. Austin Watch Party Sampling event in person, prior to the conclusion of the event by 9:30 pm CT on 7/12/2022.

· Eligible instant win prize winners shall receive delivery of their prize at the Heineken Houston vs. Austin Watch Party sampling event from the Heineken Ambassador at the event, while supplies last.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is the sole responsibility of winner.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.

5. ODDS OF WINNING:

Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries received divided by the number of prizes available.

6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

Participants in the online Instant Win game who receive an on-screen confirmation message will be determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be selected at random. If you are a potential Instant Win prize winner, you will receive an on-screen message stating that you have won an Instant Win prize along with a unique prize claim code. (If you have not received the on-screen confirmation message, along with a unique prize claim code, then you are not an instant winner.)

· In order to claim prize, potential instant win prize winners must show their instant win confirmation screen on their mobile device to a Heineken Ambassador at the Heineken Houston vs. Austin Watch Party sampling event, along with a valid photo ID.

· Limit one (1) Instant Win prize per person or household.

7. LICENSE AND RELEASE:

This Promotion is in no way sponsored, endorsed, administered by, or associated with the MLS Entities their parent companies, subsidiaries, or affiliates. Participation in the Promotion and acceptance of prize constitute winner’s and guest’s (where applicable) permission for Sponsor, MLS Entities, or their agents to photograph, film, and record each winner and guest and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by winner and guest regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and guests acknowledge and agree to release and hold harmless Sponsor, the MLS Entities, and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors and their advertising, promotion, and fulfillment agencies, (collectively, “Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Released Parties shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies, sporting organization, and/or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Released Parties are not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism or the cancellation or postponement of any MLS game, event or exhibition. Released Parties shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the State of Texas. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

9. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at https://heinekenusa.com/privacy-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

11. LIST OF WINNERS:

To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken Houston vs. Austin Watch Party Sampling Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 8/15/2022 and received by 8/31/2022.

12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.

Major League Soccer, L.L.C. (“MLS”), Soccer United Marketing, LLC (“SUM”), the (“MLS Entities”), are not a sponsor of the Promotion, and are in no way responsible for the administration of the Promotion, the verification of winners or the fulfillment of prizing. All inquiries regarding the Promotion should be direct to Sponsor or Promotion administrator, Million Dollar Media.